Just Landed: Le Rouge Français
Amelia Nour Welcomes Le Rouge Français: A Revolutionary Launch in Organic Makeup
We are thrilled to announce the launch of Le Rouge Français at Amelia Nour. Known as a global pioneer in the use of plant-based pigments for makeup, this innovative French brand is redefining beauty by combining rich botanical heritage with cutting-edge technology. The result? Stunning, high-performance cosmetics that honour both your health and the environment.
A Color Revolution: Harnessing Nature’s Palette
Le Rouge Français stands out for its remarkable use of plant pigments to create vibrant, long-lasting colour in makeup. Unlike traditional beauty brands that rely on petrochemical derivatives, Le Rouge Français taps into nature’s own palette, drawing from a rich library of over 100 dye plants. These plants, each selected for their unique colouring properties and biological benefits, are meticulously harvested from their endemic environments, ensuring that biodiversity and local economies are preserved.
Some of the most noteworthy dye plants in their collection include:
- Madder: A plant with a deep red pigment that has been used for centuries.
- Sorghum: Known for its natural, warm tones.
- Indigo: Famous for its intense blue hues.
- Corsican Chestnut: A source of rich, earthy pigments.
- Damask Rose: A luxurious flower offering delicate pink shades with soothing skin benefits.
By using these plant pigments, Le Rouge Français guarantees not only stunning colours but also skincare benefits, since many of these plants possess nourishing, antioxidant, and protective properties.
Why Do Most Brands Use Petrochemical Colours?
Around 99% of the beauty industry still relies on synthetic colours derived from petrochemistry—essentially petroleum derivatives—or, at best, from non-renewable mineral sources. The reason for this is simple: these synthetic colours are economical, easy to manufacture, and highly reproducible. However, they often come with a hidden cost—potential harm to both your skin and the environment.
Le Rouge Français has chosen a different path. By exclusively using plant pigments, the brand ensures absolute harmlessness, protecting not only your skin but also your overall health. Their philosophy is rooted in the belief that beauty should not come at the expense of wellness or sustainability.
The Titanium Dioxide Dilemma
One of the key differentiators for Le Rouge Français is their decision to exclude titanium dioxide (TiO2) from their formulas. Titanium dioxide, while still permitted in cosmetics, has been banned from the food industry since January 2020 due to its carcinogenic risks when ingested. This is particularly concerning in products like lipstick, where the average woman ingests approximately 4kg of product over her lifetime. By removing titanium dioxide, Le Rouge Français guarantees an even higher level of safety for its customers.
The Importance of ECOCERT Organic Certification
Le Rouge Français’ commitment to clean, safe beauty is further exemplified by their ECOCERT Organic certification. This prestigious certification is one of the most stringent in the world, ensuring that a brand’s formulas are not only natural or organic but also environmentally responsible. It goes beyond the typical blacklists of harmful ingredients set by brands or retailers, enforcing a rigorous standard of product traceability and ingredient safety.
For consumers, the ECOCERT certification is a trusted symbol of quality and sustainability. It also ensures that the brand’s eco-packaging is fully recyclable, helping to reduce waste. This certification is renewed annually through a detailed audit, ensuring that brands like Le Rouge Français consistently meet the highest ethical and environmental standards.
A Commitment to Clean Beauty
The arrival of Le Rouge Français at Amelia Nour marks an exciting moment for anyone looking to embrace clean beauty. With their groundbreaking use of plant pigments, dedication to safe, non-toxic ingredients, and ECOCERT certification, Le Rouge Français offers makeup that not only enhances your beauty but also respects your health and the planet.
At Amelia Nour, we are proud to bring you brands that align with our ethos of luxury and sustainability, and Le Rouge Français is a perfect match. Come explore this new collection and experience the future of beauty with makeup that’s as kind to you as it is to the world around you.
